Grafiniti is the first end-to-end competitive intelligence platform for asset managers. Understand what’s driving asset flows, how your products compare, and where to focus distribution efforts to accelerate growth.
Asset growth is influenced by a complex web of product characteristics, market dynamics, competitive forces, and distribution activity. Grafiniti combines three distinct types of intelligence into a cohesive analytical framework.
Fund Comparisons — Fund Comparisons facilitate benchmarking against direct and indirect competitors, evaluating strengths and weaknesses, and identifying the factors that influence growth and adoption. A deeper understanding of competitive positioning supports product strategy decisions and interactivity on sales calls.
Growth Drivers — Growth Drivers allows users to pinpoint factors most closely associated with organic growth. By evaluating the contributions of these factors, users can uncover emerging opportunities and refine their messaging to effectively differentiate their own funds in a crowded marketplace.
Opportunity Finder — Opportunity Finder brings powerful insights into investor and intermediary demand. By cross-referencing this data with product and market intelligence, users can prioritize distribution efforts, identify platform opportunities, uncover vulnerable competitors, and focus resources where they can have the greatest impact.
Grafiniti was designed to go beyond product analysis and answer bigger questions.
By providing broad coverage across asset managers, products, vehicles, categories, and markets, Grafiniti enables users to identify patterns, opportunities, and competitive dynamics that are often invisible when viewed through the lens of a single fund.
The breadth of coverage creates the foundation for firm-level intelligence — helping leadership teams understand where growth is occurring, why it is occurring, and where they should focus next.
Artificial intelligence has tremendous potential, but technology alone rarely creates better decisions. Grafiniti combines proprietary analytical frameworks developed by experienced asset management professionals with thoughtfully applied artificial intelligence.
AI helps users navigate complex information, uncover meaningful connections, accelerate research, and communicate insights more effectively — a platform that combines human judgment with machine intelligence to help asset managers make faster, better-informed growth decisions.
See how Grafiniti helps asset managers identify opportunities, strengthen positioning, and make more informed strategic decisions.
