Too much data.
Not enough you.
Grafiniti, the personalized, AI-enabled market intelligence platform
for asset and wealth management professionals.
Distribution Intelligence for Asset Managers
Grafiniti is the first distribution intelligence platform purpose-built for asset managers, delivering real-time insights at the intersection of market trends and investor needs.
​
Asset managers are under pressure to do more with less: track shifting flows, align product strategy, respond to consultants, and capture opportunities before competitors. Traditional databases were built for buyers, not sellers — leaving managers without the tools they need.
Grafiniti changes that.
We combine deep industry expertise with advanced analytics and AI to deliver distribution intelligence that gives managers a competitive edge.
With Grafiniti, you gain:
-
Real-time visibility into flows at the channel and vehicle level
-
Analytics that connect market trends directly to investor needs
-
Scalable intelligence that empowers distribution, marketing, product, and leadership teams
The result? Faster insights, smarter decisions, and stronger growth.
How Grafiniti Helps
Grafiniti turns raw market data into distribution advantage. Use Grafiniti to:
-
Pinpoint where flows are shifting — by channel, vehicle, or competitor
-
Anticipate investor demand and adjust product strategy in real time
-
Empower your teams with a shared source of truth
-
Reduce risk tied to employee turnover or manual processes
-
Identify data issues before consultants do
-
Strengthen RFPs, presentations, and client conversations with cleaner insights
This is distribution intelligence that doesn’t just inform — it helps you win.
Get actionable insights
Monitor critical trends
Track vital metrics
Great analytics drive better,
more efficient decisions firmwide
Grafiniti was built to power the teams that drive growth inside asset management firms:
-
Sales – Target the right opportunities with precision
-
Marketing – Craft messages aligned with market momentum
-
Product Management – Refine strategy and position products to win
-
Market Intelligence – Monitor flows, competitors, and trends in real time
-
C-Suite – Make confident strategic decisions backed by timely, accurate data
When everyone sees the same picture, the whole firm moves faster.
Our Team
Investment industry experts sharing a passion for analytics with a talented team of technologists and data scientists
Steve Unzicker
CEO & Co-founder
Vince Bakshani
Head of Sales
Preeti Nagpal
CPO & Co-founder
Joe Colombo, CFA
Product Management
Inder Dhir
CTO & Co-founder
Eric Kunzel
Front End Developer
Paul Ellenbogen
Head of Research
Ying Chen
Product Manager
Advisors
Paul Schaeffer
Advisor
Paige Scott
Advisor
Steve Kneeley
Advisor
Ross Ellis
Advisor
Darlene DeRemer
Advisor
Gabor Angeli
Advisor
Avi Nachmany
Advisor
Kandace Espinosa
Advisor
The Grafiniti Promise
We built Grafiniti to give asset managers the tools they always needed but never had... A platform designed for sellers, not buyers.
Backed by a team of industry veterans and technologists, Grafiniti combines decades of asset management experience with cutting-edge innovation.
The result is a platform that delivers clarity, confidence, and competitive advantage.
Ready to see how?
